Our workshop service builds the “consensus” needed to plan brand and advertising strategies using our original cards in a single day.
bytime / Announcer Kazuho MakimuraPositioned below corporate strategy and above marketing strategy are “branding” and “brand strategy.”
It is also the creation of guidelines that let everyone involved, inside and outside the company, define “what goal to work toward,” “what tone and manner to keep,” and “what to offer, and to whom” in “words” and “images” so that they can work efficiently.
A business is made up of 3 things: people, money, and products. Of these, the strategy focused specifically on “products” is brand strategy.
Products and services change extremely quickly, and the brand is a higher-level concept above them. As concern for hedging risk grows, we are now in an era where products are chosen by their “brand.”
Rebranding starts with reviewing your brand strategy. If you reverse the order, only the expression gets updated, while the criteria used for decisions inside the company stay the same.
Even so, the reality is that few companies have mapped out a brand strategy yet.
Shares, on a single sheet, where to start and what needs to be decided to move on to the next step
Instead of a discussion in words alone, everyone aligns their understanding by choosing cards
Because it’s condensed into one day, you can use it even if you can’t set aside a lot of time
Executives
Advertising and sales
Marketing and development
GOAL
Everyone will be able to use the same words to explain where the brand is headed.
With shared decision criteria, work across departments proceeds efficiently
Shape your brand strategy without a long deliberation period
With 222 types of cards we created in-house, you can “set a direction” and “generate ideas” — two completely different things — at the same time.
We hear about your current situation and what you want to decide
We present the agenda and a quote
We set the date and run the workshop
How far has the brand strategy you set in brand palette gotten across inside your company and to the public?
We quantify it every month with brand gap score and recommend your next move.
We can handle everything end to end, from a compact workshop to advertising initiatives. We don’t stop once the strategy is formulated; we work alongside you all the way through execution.
Yes, we can. We can provide each of your agencies with a list of improvements aligned with the rebranding.
Yes. We assign a suitable company from our network of 300 companies.
We provide a quote based on the details of your request. The consultation is free.
Yes. We support remote sessions via Google Meet.
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