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Is your brand’s intent
getting through?

Every month, we measure how well your brand has taken root inside the company and how it is perceived by the public.
We then show the gap between where your brand stands and the brand image you’re aiming for, along with recommended actions, in a diagnostic report.

Ongoing tracking conducted Diagnostic report provided Research conducted
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*This service is not available to advertising agencies.

bytime / Announcer Kazuho Makimurabytime / Announcer Kazuho Makimura

Who it’s for

You’ve rebuilt your brand but don’t know whether it has taken root among employees
You don’t have a clear picture of how your new brand is being received by the public
You have no system for regularly checking the results after your brand is built

What the monthly diagnostic report shows

Slide 1 | Overall diagnosis

We show the gap across your entire brand as a single score. The lower the number, the closer you are to your target. We also show at which of the 7 stages, from inside the company to the public, the gaps arise.

Slide 2 | INNER BRANDING (internal)

We measure how far your corporate philosophy and behavioral guidelines have taken root among employees and show where you fall short of your targets and what to do next.

Slide 3 | OUTER BRANDING (external)

Using social media buzz, reputation, and other metrics (7 in total), we measure how your brand is perceived by the public through panel research. We also suggest the advertising and communication methods most likely to be effective.

What we measure

INNER GAPIs it getting through inside the company?

  • Understanding of the corporate philosophy　Share of employees who can explain the corporate philosophy in their own words
  • Practicing the behavioral guidelines　Share of employees who use the behavioral guidelines in day-to-day decisions
  • Switchover of logos, business cards, and other items　Share of tasks past their due date that have been completed

OUTER GAPIs it getting through to the public?

  • Social media buzz　Number of posts, excluding reposts
  • Share of mentions　Compared with competitors, your brand’s share of social media mentions
  • Image match　Where your target image ranks in consumer surveys
  • Share of emotion words　Share of your target words among the words in posts
  • Amazon rating　Review star rating
  • How features come across　Share of Amazon reviews that mention the specified features
  • Share of negative comments　Share of negative comments in Amazon reviews

Checked in 7 stages, from inside the company to the public

INNER BRANDINGFrom management to the front line

DefinitionCompany name, logo, wording
ManagementPhilosophy, declarations
Front lineLectures, guidelines

OUTER BRANDINGFrom close touchpoints out to the public

TouchpointsBusiness cards, website, brochures
CommunicationsOfficial social media, PR
AdvertisingFrom search to video
The publicBuzz, ratings, image

How we work

Consultation

We hear about your current situation and needs

Proposal outline

We present the process and a quote

Contract

We start the monthly diagnosis

Branding is not an “image strategy”
Brands are built in a highly “rational” way

brand palette

To measure the gap, you first need to define the right ideal to aim for.
brand palette is a one-day workshop that firms up your brand strategy.

FAQ

How often is the diagnosis done?

We assume a monthly cycle. We analyze month-over-month changes and, once enough data has accumulated, add year-over-year comparisons as well.

Can I request this even if we haven’t defined the brand image we’re aiming for yet?

Yes, you can. We also offer brand palette, a service for creating your brand image.

In what form will I receive the diagnostic report?

We provide 3 PowerPoint slides: overall diagnosis, INNER BRANDING, and OUTER BRANDING.

Is what your brand wants to say really getting through?

Talk to us