We have launched “Ori-Shin,” a free assessment service for advertising briefs.

We believe that what makes or breaks a promotion is where it starts: the brief. We also believe that a promotion succeeds when external partners answer the “right brief” with the “right proposal,” and the advertiser in turn makes the “right decision.” That is why we, as a total advertising planning company, have launched “Ori-Shin,” a free assessment service for advertising briefs. We interview the advertiser and provide a draft brief and a checklist free of charge. With Ori-Shin, we hope to bring advertisers even a little closer to “Zero time spent agonizing over advertising.”